Samantha Reece is Director of Australian Apartment Advocacy (AAA) and is widely recognised as the
"Erin Brockovich of apartments".
She founded AAA in 2016 to represent and support the millions of Australians who choose
apartment living. Since then, she has become one of the sector's most recognised advocates,
championing better outcomes for apartment owners and stronger apartment communities.
Through AAA's advocacy, significant legislative reforms have been introduced in New South Wales,
Victoria and the ACT, helping strengthen protections for apartment owners and residents.
A regular media commentator, Samantha is known for her practical, collaborative approach to
resolving issues within apartment communities and helping stakeholders find common ground.